See the road ahead
What is your competition working on? Where do they think the market is heading ? Will a given technology become mainstream? When will a technology become obsolete? Where and how will markets develop?
Insights into these areas and more can give you a real competitive advantage.
Participating in IEC standardization work lets you pick up information that enables you to anticipate circumstances that have not yet widely manifested themselves. You learn about the potential uptake of a new technology and are warned when your own R&D veers off track.
You can make certain that your new technology development is taken into account in a future standard and that your products are not left behind.
Discussions with competitors and potential customers help you identify and focus on those markets that will deliver the highest profit margins.
You will be able to discover niche markets that are likely to be neglected by most competitors and be at the forefront of major trends before many others know about them.
Electrotechnical standards are the perfect starting point for a future-oriented, sustainable development path. They reflect past and current developments in the market place and offer a roadmap to future changes and opportunities.
IEC standardization platforms provide a unique opportunity to exchange views with peers and competitors. Often this is the only forum where competitors can talk openly about their industry’s needs and the common challenges they face. It is also a forum where misunderstandings and unnecessary hurdles can be eliminated.
IEC International Standards are born out of real and relevant market needs. They are the sum of many voices and hundreds of focused discussions.
The resulting voluntary, consensus-based standards address industry needs, taking into account many competing interests. This in turn helps industry to overcome challenges, to develop faster and to expand markets.