Faster, more focused innovation
“Standards hamper innovation, they bring things down to the lowest common denominator…”
You certainly have heard comments like that before.
Actually, the contrary is true. Electrotechnical standards allow you to start from a higher level platform.
Safety and environmental concerns have already been addressed, and interoperability is ensured.
Standards are the sum of many voices. They incorporate the common knowledge and know-how of many of the best experts in your industry.
Standards give you a platform that helps you save money and time on the obvious so that you can invest in real innovation.
Standards keep R&D faster and more focused and are the basis for applied creativity. They help you direct your internal efforts to those solutions that will work in the market place.
Where you take it from there is up to you. The opportunities to differentiate are literally unlimited.