In this IEC Global Visions interview, Keith Nosbusch, CEO of Rockwell Automation, shares how smarter manufacturing not only increases global competitiveness, but also improves plant safety, enhances product reliability and quality, becomes more sustainable, which in turn results in reduced energy use and waste management costs. Nosbusch further explains how participation in IEC standardization work has created new business opportunities for Rockwell and helped them create larger markets through faster adoption of technology.