In this IEC Global Visions interview, Dr Kazuo Kyuma, Executive Vice President and Group President Semiconductor & Device, shares how the particular climate and environment of Japan has helped Mitsubishi Electric to build quality products that fit every need and region in the world. He underlines the importance of right-engineering – delivering the right level of quality to achieve customer satisfaction and keep products accessible. Dr Kyuma further outlines how the company’s participation in IEC standardization work helps it define the right level of quality, which in turn builds customer trust and corporate success.