Building trust - Opening global markets
Dr Zida Yu, Senior Vice President and Corporate Technology Officer*, Haier Group
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In this IEC Global Visions interview, Dr Zida Yu Senior Vice President and Corporate Technology Officer of the Haier Group, one of the most important white goods manufacturers in the world, shares why participating in the IEC allows his company to build trust among customers and consumers, which in turn gives Haier an advantage in accessing more markets faster.
* November 2011