In this IEC Global Visions interview, Franz Fehrenbach, Chairman, Board of Management, Robert Bosch GmbH, shares why he strongly believes that it is a big mistake for any company not to participate in international standardization work or to develop products with different standards in different markets. He further explains the philosophy that has driven Bosch since its founder’s days and how the company has always tried to have a long-term orientation, striking a balance between business, society and the environment to achieve sustainability.