International Standards and Conformity Assessment
for all electrical, electronic and related technologies

Market Acceleration: From Niche to Mass
Shai Agassi, CEO & Founder, Better Place
In any market 99 % of all energy for all cars comes in the form of liquid fossil fuel molecules. Even a hybrid car depends on oil to drive. Agassi believes that countries can be weaned off the dependence of oil. He also believes that IEC International Standards will help the car industry to accelerate mass market adoption of electric cars. Standards allow to create a supply chain of mass produced components that make products cheaper and easier to build and maintain.













